Putting yourself out there can be downright scary, but it’s worth it in today’s fast-moving content climate. Livestreaming is by far the fastest way for you to connect with your audience. And connection matters. Sharing your ideas, abilities, and personality with a livestream allows your audience to get to know you. More importantly, it will enable you to earn their trust, and trust equals brand loyalty. So, if you haven’t jumped on the livestreaming train yet, it’s the perfect moment to start. With the right equipment, a proper plan, and creating engagement opportunities, you’ll be on your way to a successful start.
Connection Matters
Today’s consumers are not the consumers of yesteryear—they are more sophisticated and have access to abundant research and resources. Essentially, they want to invest in people and products they care about. And if they feel like they know you and your brand, you can earn a fan for life.
Sharing your ideas, abilities, and personality with a livestream allows your audience to get to know you. More importantly, it will enable you to earn their trust, and trust equals brand loyalty.
Case Study: Esports
Let’s use esports as an example. Perhaps you or a friend are becoming skilled at a particular game and winning tournaments. The quickest way to gain attention in esports is to begin livestreaming on Twitch, which has 15 million daily active users. With a simple setup, you can use a product like the BRIDGE CAST as an all-in-one solution for premium livestream audio.
Competitive gamers can connect in real-time with an audience, enduring themselves to fans worldwide. Once you gain notoriety, you can reap benefits like brand sponsorships, press coverage, and tournament invites.
"Once you gain notoriety, you can reap benefits like brand sponsorships, press coverage, and tournament invites."
The Basic Setup
What are some best practices when you’re starting off livestreaming? First and foremost, you want to use professional equipment. But you don’t have to drain your life savings to do so. Luckily, there is a plethora of products geared towards prosumers.
For a basic setup, you’ll need a solid internet connection, a computer, a camera, and a microphone. After you’ve established your audience, try upgrading your equipment to include a professional mixer like the Roland VR-400UHD 4K Streaming AV Mixer.
Engagement is Key
Finally, make sure that you are engaging with your audience. Remember that audiences invest in the people and brands they connect with. And being accessible to your audience—whether taking the time to respond to comments or doing a live Q&A—is a step you can’t skip when you’re putting yourself out there via livestreaming.
"Finally, make sure that you are engaging with your audience. Remember that audiences invest in the people and brands they connect with."
The Way of the Future
Ultimately, whether you’re looking for ways to put your brand out there or become a thought leader, livestreaming is the way of the future. With the right equipment, a proper plan, and creating engagement opportunities, you’ll be on your way to a successful start.
