For the first time, Roland, DW, and BOSS were in one space at the NAMM Show, allowing attendees to get hands-on with a wide range of gear, including V-Drums, V-STAGE, GALAXIAS, LP Percussion instruments, and the new BOSS VG-800 V-Guitar. From the opening of doors on January 23 to closing on January 25, the booth was buzzing with energetic performances, exclusive product reveals and demos, panel discussions, and so much more.
Those who could not attend the NAMM Show in person could also join the action through the first-ever NAMM All Access coverage online, which featured looks behind the scenes, interviews, and Groove Sessions.
Day 1—Thursday, January 23
Lifetime Achievement Awards
Roland and DW presented Lifetime Achievement Awards to music legends Patrice Rushen and Sheila E. in recognition of their invaluable contributions to the music industry while using Roland and DW gear throughout their careers.
Rushen accepted her award, commenting, “It is an honor to be the recipient of Roland’s Lifetime Achievement Award this year. As a musician who plays keyboards, composes, and writes songs, I am attracted to interesting sounds. The extensive line of Roland keyboard instruments has continually offered unlimited possibilities, whether in re-creating the characteristics of existing instruments or discovering sonic color combinations. These amazing instruments give my creative thoughts wings.”
Adrian Lyles on V-STAGE
The V-STAGE was front and center during several performances, including singer-songwriter, pianist, and actor Adrian Lyles’ set with the keyboard on the eve of his first solo tour. The young rising star gave online attendees a glimpse into what’s on repeat within his headphones lately. “Forget Me Nots” by Patrice Rushen,” Lyles grinned, barely containing his excitement about meeting the Lifetime Award honoree.
Bandcamp Sessions ft. illuminati hotties
In partnership with Bandcamp, Los Angeles-based indie rock powerhouse illuminati hotties performed with their signature high-energy, “tenderpunk” sound. “Tenderpunk is an ethos, lifestyle. It’s a little punk, but it’s also sweet and emotional,” explained band lead Sarah Tudzin.
Bubby Lewis & Friends
Bubby Lewis is a world-renowned musician and composer who has collaborated with a diverse range of artists, including Snoop Dogg, Stevie Wonder, Dr. Dre, and Quincy Jones. He shocked the crowd by bringing his friend Lupe Fiasco to the stage for an all-star set.
Lewis explained how the surprise collaboration happened. “I saw [Lupe Fiasco] walking downstairs. He was like, ‘Hey man, you playing anywhere?’ Then I saw him standing on the side of the stage, and I said, ‘You wanna rap?’ That’s a legendary rapper. He is so respected by all the greats. That dude is so lyrical. I’ve been playing with him for years, like fifteen-plus years. He’s like my brother.”
Day 2—Friday, January 24
Art and Impact of Collaboration in Music Production
Collaboration is at the core of every great record. During the Roland Art and Impact of Collaboration in Music Production panel, Grammy-nominated engineer and vocal producer Simone Torres led a discussion with a diverse lineup of industry experts, exploring the creative and technical collaboration process from start to finish. With perspectives from engineers, producers, artists, and innovators, this panel highlighted how different voices and roles come together to shape the music we love.
Simone Torres Playlist Jam
Simone Torres, a Grammy-nominated and Latin Grammy-honored engineer, vocal producer, and artist from New York, brought a powerhouse presence to the Roland stage with accompaniment by Leo Folsom. She has worked with a wide range of artists, including Becky G, Cardi B, Camila Cabello, Monsta X, Jessie J, Billy Porter, The Backstreet Boys, and Dua Lipa.
The artist offered some insight into her single, “Up.” “You know those people that claim they’re going to do all these things to change, to be the person you deserve? If you’re going to say you’ll do all these things, then do it. And if not, please leave me alone,” she laughed before launching into the song.
Bandcamp Sessions ft. senses
senses, a Los Angeles-based self-identifying “emo-friendly, punk-curious” band, brought their explosive energy and soul-baring truth to the Roland stage. The band, led by Madison Taylor on vocals and guitar and drummer Nick Sampson, has toured with artists like Charlotte Sands, Carlie Hanson, Leah Kate, and Boys Like Girls.
Jeff “Skunk” Baxter
Legendary Grammy-winning guitarist and Rock and Roll Hall of Fame inductee Jeff “Skunk” Baxter performed to a packed house alongside his powerhouse band, featuring drummer Mark Damian, bassist Hank Horton, and keyboardist Freddie Ravel. Baxter and the band regaled the crowd with a set list comprising favorites from the Doobie Brothers, Steely Dan, and “Apache.”
Online viewers received access to a backstage conversation with Baxter, where he shared his wildest moment on stage. “I was doing a gig with Steely Dan, playing out of a couple of Marshall amplifiers. Something happened, and all the B+ voltage went to ground—threw me thirty feet across the stage back into the drums. I was unconscious for half an hour.”
Day 3—Saturday, January 25
AI For Music: Voice of the Artist
As a founding supporter of The Principles for Music Creation with AI, Roland prioritizes understanding how artists feel about AI for music creation. During the AI For Music: Voice of the Artist panel at NAMM, Paul McCabe of Roland Future Design Lab sought the opinions of artists Trevor Lawrence Jr., Kayla Childs AKA Black Buttafly, Julian Velard, and Landen Purifoy.
The World’s Quietest Drum Battle
The world’s quietest drum battle featured a selection of dynamic drummers facing off on Roland V-Drums Quiet Design VQD drum kits—the quietest V-Drums yet. Attendees donned silent disco headphones to hear the drumming showdown. Meanwhile, those without headphones heard only the muted pattering of drumsticks on V-Drums pads despite the drummers’ all-out energy.
SONIC BOOM SQUAD
Blending the best elements of rock, funk, and pop, renowned drummer, producer, composer, and vocalist Omar Hakim is taking his illustrious career to new heights with his band, SONIC BOOM SQUAD. Omar Hakim and Rachel Z delivered infectious grooves and catchy tunes.
Bandcamp Sessions ft. Vân Scott
Bandcamp artist Vân Scott wrapped up the 2025 NAMM Show with a heartfelt performance backed by his talented band. With experience working alongside icons like John Legend and Maroon 5, his songwriting and artistry were center stage with a set featuring “Ticket to Waco, ”Starry Eyed,” and “You’re My Bet Shot.” He closed out his performance dedicating “Lost in the City” to those affected by the devastating LA wildfires during the final performance on the Roland stage.
A Show of Strength
The NAMM Show, Roland, and many other companies displayed a sense of unity within the industry, coming together at the Show to help those in the Los Angeles music community who were impacted by the LA wildfires.
The NAMM Foundation Is donating funds to aid NAMM members, music education programs, and music makers. MusiCares Foundation is providing emergency funds to music professionals impacted by the crisis. Guitar Center Music Foundation is offering special one-time grants to replace instruments and gear lost in the fires for LA-based musicians and programs. Join us.
