Facebook Live is a powerful social media tool that allows you to connect with your audience in real time. You can use it to deliver announcements, host talk shows, showcase your musical performances, give tutorials, and so much more. If you’re not already using Facebook Live, this article will provide helpful tips to get you off to a great start so that more people tune in to your live broadcasts. We’ll also cover tips on how to keep them engaged once they start watching.
What the Experts Say
I spoke to Stephanie Liu on this topic because she is a Facebook Live expert. As the founder and host of the Lights, Camera, Live digital show, she helps brands succeed online by showing them how to implement her cutting-edge Facebook engagement strategies.
She shared a number of reasons why you should promote an event using Facebook Live. “For starters, Facebook is one of the most popular social media platforms around. In fact, there are over 2 billion active users on Facebook! That’s a lot of potential viewers for your Facebook Live,” Liu said.
"You can go live and share what your event is about, why people should attend, and how to purchase tickets."
Tools and Features
Liu also pointed out the variety of tools and features Facebook offers to help you promote your event. “You can go live and share what your event is about, why people should attend, and how to purchase tickets,” she reveals. “You can also use the link to a Facebook Event to promote your event and keep track of who’s coming.”
As people start to RSVP to your event, their profile photos appear in a row at the bottom of your event page. This allows you to review who will be in attendance. By using Facebook Live, you can give potential attendees a glimpse of what they can expect at your upcoming physical event and also answer any questions they may have in real time.
Utilize Facebook Live as a tool to build anticipation and excitement for your upcoming event. Liu says that Facebook also offers powerful targeting options. “You can target people based on their location, age, interests, and more. This means that you can promote your live stream and reach a wider audience with your event,” she adds.
Connecting with Your Audience
Finally, Facebook Live is a great way to connect with your audience.
“You can engage with viewers before and after the event and build relationships with them. This can help you promote future events and grow your business,” Liu shares.
Facebook Live offers a wide reach, powerful targeting options, and engaging features. So be sure to include Facebook Live as part of your event promotion strategy.
"You can engage with viewers before and after the event and build relationships with them. This can help you promote future events and grow your business."
Growth Tactics with Proven Results
Here are a few growth tactics you can use to expand your Facebook Livestreaming audience:
- Use attractive graphics and overlays in your livestream
- Go live at the same time each week so your viewers know when to expect you
- Create informative content that will draw viewers in and keep them coming back
- Improving production quality can help grow your audience
Facebook Live is the perfect platform for reaching out to new audiences and growing your brand from anywhere, at any time. It also provides an excellent opportunity to get real time feedback and start conversations with your followers, future customers, and fans.
You have to be willing to put in the time and effort to grow your channel and foster a community around it.
Finding Viewers
But how do you go about finding your desired audience to watch your live streams?
- Use Facebook Ads: You can use Facebook’s powerful targeting options to reach people who are likely to be interested in what you’re broadcasting based on interests and demographics.
- Go Live at Popular Times: Take a look at when your followers are most active on Facebook and try to go live at that time to ensure more people have a chance to watch your broadcast.
- Share Your Live Videos: Once you’ve finished broadcasting, be sure to share your video on your page or on other platforms. That cross-promotion will expand your reach and get your video in front of even more people.
- Interact with other livestreamers and collaborate: This will help you get exposure to new audiences who may be interested in what you have to say.
By following these tips, you can start to grow your audience and get more people interested in what you’re broadcasting on Facebook Live. Now go live and give it a try.
"You can use Facebook's powerful targeting options to reach people who are likely to be interested in what you're broadcasting based on interests and demographics."
Improve Your Production Quality
Another way to grow your audience is to improve the quality of your broadcasts. You can make your livestream more appealing to viewers by taking these simple steps:
- Facing a window to get even lighting or using a soft box or ring-light
- Plugging in earphones enabled with a mic or using an external microphone
- Use a tripod to stabilize your camera and prevent distracting video movement
The newly released AeroCaster Livestreaming System is another way to upgrade your livestream production quality. This switcher is designed specifically for livestreaming with multiple iPhones or Android devices wirelessly connected over WiFi or 5G connection so you won’t get tangled up in wires while streaming.
Use Case: Cooking Show
I know the setup is quick and easy because I recently tested it out with a client who has a Facebook Live cooking show. The Roland AeroCaster Livestreaming System was the perfect solution for her because she needed to use her iPad as her main camera and her iPhone and an iPod Touch as additional camera sources for close-ups of food ingredients and an overhead shot of her cooking and food preparation area.
The Roland AeroCaster Livestreaming System focuses on helping the artist, so they can serve their audience better. When it comes to streaming though, don’t be afraid to start small. You can use the phone, webcam, or software, or hardware encoders you already have and start today.
"When it comes to streaming, don’t be afraid to start small. You can use the phone, webcam, software, or hardware encoders you already have and start today."
Removing Barriers with AeroCaster
The AeroCaster Livestream System removes barriers to going live by giving us an affordable multi-camera and audio source product with free companion software and no subscription required. For more tips on growing your channel, there is an online resource called YouTube Creators Channel. This website is designed to offer tutorials, articles, and livestreams to help you get the most out of your content.
